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Soft skills

Creativity in advertising and marketing

Communication and collaboration in IT teams — practical soft skills.

Duration
16h · 2 days
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Who it's for

Ideal for teams that…

1 Marketers and advertising specialists
2 Creative directors and managers of creative teams
3 Entrepreneurs who want to develop creativity within their company
4 Visual communication designers and creators of marketing content
Outcomes after the program

Communication and collaboration in IT teams — practical soft skills.

✓

To draw out creative potential in yourself and in your team

✓

To use practical creative techniques for crafting advertisements and marketing campaigns

✓

To break thinking patterns and generate innovative ideas

✓

To transform product features into benefits communicated to audiences

✓

To create attractive and persuasive content, visualizations, and symbols

✓

To collaborate in groups and leverage diversity of ideas

✓

To understand audience psychology and employ empathy in advertising communication

Program

What we actually do

  • · Module 1: Creative Warm-Up
  • · Module 2: A Short, Inspiring History of Creativity
  • · Module 3: Creativity – The Three Main Processes
  • · Module 4: Sources of Creativity
  • · Module 5: Do It – The Creative Process Step by Step
  • · Module 6: Fire It Up! – Useful Creative Techniques
  • · Module 7: The Joy of Creation Itself
  • · Module 8: You as a Blocker: Inhibitors, Perfectionism, External Critics
  • · Module 9: Promote Ideas, Not Products
  • · Module 10: Image – Illustrate Ideas and Values
  • · Module 11: Symbolism – Express It Through Signs
  • · Module 12: Group Collaboration: Comedy, Romance, Horror (creative genre-based group work)
  • · Module 13: Similarities – Creating New Ideas Through Combination
  • · Module 14: How to Turn Features into Benefits
  • · Module 15: Metaphor
  • · Module 16: Empathy – How to Step into the Audience’s Shoes
  • · Module 17: Words, Words, Words – How to Use Them Well to Persuade
  • · Module 18: Creativity – Unusual Examples
Every module is adapted to your stack and context. The above is a starting point — not a fixed agenda.
How we work

From brief to retro in 30 days.

01

Brief & diagnosis

A call with the team lead + a short survey for participants. We define goals, gap and context.

02

Program customization

We adapt modules, case studies and code examples to your stack. Approval in 5 days.

03

Workshop

Trainer-led sessions, hands-on, code review. Mentor available between sessions too.

04

Retro + report

Outcome report for the team and lead. 30 days of consulting included.

Inquiry

Send a brief. We'll reply within 1 day.

After a short brief we'll prepare a program and a quote. No obligations — it's just a starting point.

✓Quote within 48h of the brief
✓First session within 30 days
✓Pilot before the full decision
✓VAT invoice, payment in instalments possible

How we handle your data

We process your business data (name, work e-mail, phone number, company, job title) in order to handle your corporate training inquiry and prepare an offer. The data controller is infoShare Academy Sp. z o.o., Al. Grunwaldzka 472B, 80-309 Gdańsk. Providing the data is voluntary but necessary to receive a response. You have the right to access, rectify, erase or restrict the processing of your data and to object to it. Full information is available in our data processing notice.

Optional marketing consents

The controller of your personal data is infoShare Academy sp. z o.o. The rules for processing personal data are set out in the Privacy Policy and the Data Processing Notice.

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