Visual design and UX - visual design of digital products
This training covers a set of visual design principles, UX cognitive psychology, mental models, and those aspects that connect user flow with graphic support — essential for creating products perceived by users as easy, intuitive, and useful.
Ideal for teams that…
Product and UX in practice — from research to design, powered by AI.
Visual design principles, UX cognitive psychology, and mental models essential for designing usable digital products
How to use UI components and apply principles of visual communication design
Understanding design psychology, Gestalt principles, Nielsen’s heuristics, and typography techniques
Designing interface elements such as navigation, buttons, forms, and selectors
Prototyping and modeling, applying Responsive Web Design, and incorporating accessibility and inclusivity principles
What we actually do
- · Module 1 – Fundamentals and Process Organization What is design? What is visual communication? Aesthetics and usability – the main roles of design Design psychology and Gestalt principles Mental models Nielsen’s heuristics (UX/UI) Prototyping tools Design process and UI role within it Page and application structure in the UI context Perception and psychology in visual communication Typography – font selection and common pitfalls
- · Module 2 – Visual Communication Patterns and Principles Color – how to choose and combine in different spaces Color usage in websites Consistency – what it is and how to build it Space and composition (white space, padding, etc.) Image with text – principles
- · Module 3 – UI Elements Navigation and menus Buttons – anatomy, states, and practical use Forms – how to design them and what to avoid Selectors – logic, origins, and applications Icons – properties and principles Tables – properties and principles Filters and sorting Alerts – colors, shapes, and usage Search – primary and supplementary
- · Module 4 – Design Practice Good and bad examples across different areas Atomic Design / Design Systems Differences between desktop and mobile design Modeling and prototyping Responsive Web Design Accessibility and inclusivity in design Exercises in analyzing design patterns Preparing wireframes/prototypes for user testing
From brief to retro in 30 days.
Brief & diagnosis
A call with the team lead + a short survey for participants. We define goals, gap and context.
Program customization
We adapt modules, case studies and code examples to your stack. Approval in 5 days.
Workshop
Trainer-led sessions, hands-on, code review. Mentor available between sessions too.
Retro + report
Outcome report for the team and lead. 30 days of consulting included.
Send a brief. We'll reply within 1 day.
After a short brief we'll prepare a program and a quote. No obligations — it's just a starting point.
Thank you!
We'll get back to you within 1 business day.