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Salesforce Marketing Cloud Training

Marketing Cloud is Salesforce’s tool for managing digital marketing.

Duration
6h
Who it's for

Ideal for teams that…

1 The training is for individuals who want to learn the basics of working in Marketing Cloud or those who already work with it but want to expand their skills and explore all platform capabilities.
Outcomes after the program

A closed training tailored to your team's needs and stack.

How all the basic functions of Marketing Cloud work

How to manage contact data and create personalized and automated message campaigns to clients

Principles of integration with other systems, such as Sales/Service Cloud, Google Analytics, or Amazon S3

Preparation for the Salesforce Marketing Cloud Email Specialist certification exam

Program · 8 modules

What we actually do

M01
Introduction to Marketing Cloud
  • · Overview of Salesforce Marketing Cloud
M02
Data
  • · Data structure in Marketing Cloud
  • · Data Extensions and Lists
  • · Importing and exporting data
  • · SQL and Filters
M03
Email Creation and Send
  • · Templates
  • · Content Blocks
  • · Dynamic Content
  • · Personalization Strings
  • · Testing and Preview
  • · A/B Testing
  • · Consent Management / GDPR
M04
Journeys
  • · Activities walkthrough
  • · Goals and Exit Criteria
  • · Entry Sources and Triggers
M05
Mobile Studio
  • · SMS Creation
  • · Push Creation
M06
Web Studio
  • · Creating landing pages
M07
Reporting
  • · Intelligence Reports
  • · Report Builder
M08
What’s Next?
  • · Future of Marketing Cloud
  • · Certifications
Every module is adapted to your stack and context. The above is a starting point — not a fixed agenda.
How we work

From brief to retro in 30 days.

01

Brief & diagnosis

A call with the team lead + a short survey for participants. We define goals, gap and context.

02

Program customization

We adapt modules, case studies and code examples to your stack. Approval in 5 days.

03

Workshop

Trainer-led sessions, hands-on, code review. Mentor available between sessions too.

04

Retro + report

Outcome report for the team and lead. 30 days of consulting included.

Inquiry

Send a brief. We'll reply within 1 day.

After a short brief we'll prepare a program and a quote. No obligations — it's just a starting point.

Quote within 48h of the brief
First session within 30 days
Pilot before the full decision
VAT invoice, payment in instalments possible

Ochrona antyspamowa (Cloudflare Turnstile) zostanie aktywowana po wpięciu klucza.