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CRM

Salesforce – Marketing Cloud Training

Marketing Cloud is Salesforce’s tool for managing digital marketing.

Duration
28h · 5 days
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Who it's for

Ideal for teams that…

1 The training is for individuals who want to learn the basics of working in Marketing Cloud or those who already work with it but want to expand their skills and explore all platform capabilities.
Outcomes after the program

A closed training tailored to your team's needs and stack.

✓

How all the basic functions of Marketing Cloud work

✓

How to manage contact data and create personalized and automated message campaigns to clients

✓

Principles of integration with other systems, such as Sales/Service Cloud, Google Analytics, or Amazon S3

✓

Preparation for the Salesforce Marketing Cloud Email Specialist certification exam

Program · 11 modules

What we actually do

M01
Introduction to Marketing Cloud
  • · Overview of Salesforce Marketing Cloud
M02
Sub-systems Walkthrough
M03
Data
  • · Data structure in Marketing Cloud
  • · Data Extensions and Lists
  • · Importing and exporting data
  • · SQL and Filters
M04
Automation Studio
M05
Email Creation and Send
  • · Templates
  • · Content Blocks
  • · Dynamic Content
  • · Personalization Strings
  • · Testing and Preview
  • · A/B Testing
  • · Consent Management / GDPR
M06
Journeys
  • · Activities walkthrough
  • · Goals and Exit Criteria
  • · Entry Sources and Triggers
M07
Mobile Studio
  • · SMS Creation
  • · Push Creation
M08
Web Studio
  • · Creating landing pages
M09
Reporting
  • · Intelligence Reports
  • · Report Builder
M10
Einstein – AI in Marketing Cloud
M11
What’s Next?
  • · Future of Marketing Cloud
  • · Certifications
Every module is adapted to your stack and context. The above is a starting point — not a fixed agenda.
How we work

From brief to retro in 30 days.

01

Brief & diagnosis

A call with the team lead + a short survey for participants. We define goals, gap and context.

02

Program customization

We adapt modules, case studies and code examples to your stack. Approval in 5 days.

03

Workshop

Trainer-led sessions, hands-on, code review. Mentor available between sessions too.

04

Retro + report

Outcome report for the team and lead. 30 days of consulting included.

Inquiry

Send a brief. We'll reply within 1 day.

After a short brief we'll prepare a program and a quote. No obligations — it's just a starting point.

✓Quote within 48h of the brief
✓First session within 30 days
✓Pilot before the full decision
✓VAT invoice, payment in instalments possible

How we handle your data

We process your business data (name, work e-mail, phone number, company, job title) in order to handle your corporate training inquiry and prepare an offer. The data controller is infoShare Academy Sp. z o.o., Al. Grunwaldzka 472B, 80-309 Gdańsk. Providing the data is voluntary but necessary to receive a response. You have the right to access, rectify, erase or restrict the processing of your data and to object to it. Full information is available in our data processing notice.

Optional marketing consents

The controller of your personal data is infoShare Academy sp. z o.o. The rules for processing personal data are set out in the Privacy Policy and the Data Processing Notice.

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