AI in sales
AI in Sales – the future of effective commercial strategies Sales in the era of artificial intelligence is becoming faster, more precise, and better aligned with customer needs.
Ideal for teams that…
Hands-on AI and data analytics workshops — built around your team's real cases.
Match AI tools and methods to each sales stage — prospecting, offer, negotiation, follow-up, CRM
Configure AI tools and work with context while keeping data security standards
Write effective sales prompts — research, personalization, offers, objection handling
Automate parts of the sales process — research, summaries, message variants, CRM reporting
Build simple AI agents and assistants for repetitive tasks in no-code environments and ready-made tools
Personalize customer communication — segmentation, message variants, arguments matched to the profile
Practice negotiation with AI — conversation scenarios, objections, argumentation, call analysis
Analyze sales and lead data — interpreting results, simple forecasts, prioritizing actions
Implement AI responsibly — data privacy, limiting risks (hallucinations, faulty forecasts), quality control
What we actually do
- · What AI is and how it supports sales
- · Overview of top tools: ChatGPT, Gemini, Grok, Claude, Clay, Apollo, Salesforce Einstein, HubSpot AI, Pipedrive Smart Data
- · Workshop: functions and setup of tools
- · Workshop: prompt engineering for sales reps
- · Workshop: advanced prompting — personalization and error reduction
- · Workshop: prospecting and market analysis with Deep Research, Apollo.io, Clay
- · Workshop: building lead databases and scoring prospects (ChatGPT, Grok, Claude, Gemini)
- · Funnel analysis and identifying bottlenecks with AI
- · Workshop: automating competitor research
- · Review of ready-made lead generation solutions (Clay, Apollo)
- · Workshop: automatically creating messages and offers in multiple formats (PDF, DOCX, presentations) with tools like Gamma
- · Workshop: tailoring content to specific clients
- · Workshop: AI in query handling and follow-ups
- · Workshop: negotiation simulations with voice-enabled AI
- · Workshop: generating meeting and sales call reports
- · What is an AI agent?
- · Workshop: creating simple sales-support agents with ChatGPT GPTs, Gemini Gems, n8n
- · Case studies: examples of designing and deploying AI agents for sales processes
- · Legal aspects — GDPR, data ownership, AI Act in the sales context
- · Bias and ethics — responsible AI use in customer relationships
- · Risks in adopting AI in sales and how to avoid them (e.g., hallucinations, faulty forecasts, over-automation)
- · Organizational challenges of AI implementation in sales teams
From brief to retro in 30 days.
Brief & diagnosis
A call with the team lead + a short survey for participants. We define goals, gap and context.
Program customization
We adapt modules, case studies and code examples to your stack. Approval in 5 days.
Workshop
Trainer-led sessions, hands-on, code review. Mentor available between sessions too.
Retro + report
Outcome report for the team and lead. 30 days of consulting included.
Send a brief. We'll reply within 1 day.
After a short brief we'll prepare a program and a quote. No obligations — it's just a starting point.
Thank you!
We'll get back to you within 1 business day.
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