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AI

AI in Marketing and Advertising

AI in Marketing and Advertising is a practical, hands-on workshop that shows how to leverage artificial intelligence in everyday marketing, creative, and advertising activities.

Duration
16h · 2 days
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Who it's for

Ideal for teams that…

1 Marketing professionals and digital marketers – looking to streamline campaign creation, ad copywriting, and promotional materials
2 Creative directors and project managers – to plan creative processes more effectively, generate ideas faster, and improve team efficiency
3 Business owners and entrepreneurs – who want to save time and costs while improving the quality of marketing communications with AI
4 Designers, graphic artists, and content creators – interested in generative tools for creating visuals, animations, presentations, and assets
5 Social media specialists and content creators – aiming to speed up the creation of engaging posts, captions, headlines, and ad copy
Outcomes after the program

Hands-on AI and data analytics workshops — built around your team's real cases.

✓

Use AI to boost creativity and quickly generate ideas, campaign concepts, and catchy marketing slogans

✓

Automate the creation of briefs, summaries, and video transcripts to save preparation time

✓

Treat AI as a creative advisor, strategic partner, and personal assistant in daily projects

✓

Build your own AI agent tailored to your needs and tasks

✓

Generate and personalize images, illustrations, animations, and visual assets for campaigns

✓

Design presentations, ads, and podcasts with AI while saving time and team effort

Program

What we actually do

  • · Module 1: AI as a Creativity Support Tool Overview of AI tools for creative work: image generators, copywriting assistants, layout/design automation Integrating AI in creative workflows: from concept to execution, with case studies and inspiration AI as an assistant: idea generation, extracting insights, summarizing content, creating briefs
  • · Module 2: How AI Can Help in Your Work AI as a creative partner AI as a strategic partner (strategy building) AI as a personal assistant AI as a bridge between your company and contractors AI as a tool for building personal branding
  • · Module 3: Your Own AI Agent How to create it How to interact with it
  • · Module 4: How to Talk to AI Writing effective prompts Prompt structure Additional techniques to improve dialogue outcomes
  • · Module 5: Solving Specific Problems – Creative Brainstorming with AI Team collaboration with AI Interactive brainstorming
  • · Module 6: Generating Images and Visuals for Projects Using AI to create images and illustrations Generative design for unique visuals tailored to campaigns Styling and customizing graphics (retro, minimalist, modern, etc.)
  • · Module 7: Animation, Video, and Image Enhancement Tools for animation and video generation Prompting techniques
  • · Module 8: Generating Content and Copywriting Creating engaging headlines and ad copy with language models Automating text drafts for flyers, catalogs, and websites
  • · Module 9: Designing Presentations with AI – Creative Workshop Building presentations with AI generators and layout recommendations Team workshop: design a presentation on a chosen topic using AI
  • · Module 10: Creating Podcasts Tools and workflows Automated narration: choosing voice and language
  • · Module 11: Copywriting with AI Naming techniques Working with text
Every module is adapted to your stack and context. The above is a starting point — not a fixed agenda.
How we work

From brief to retro in 30 days.

01

Brief & diagnosis

A call with the team lead + a short survey for participants. We define goals, gap and context.

02

Program customization

We adapt modules, case studies and code examples to your stack. Approval in 5 days.

03

Workshop

Trainer-led sessions, hands-on, code review. Mentor available between sessions too.

04

Retro + report

Outcome report for the team and lead. 30 days of consulting included.

Inquiry

Send a brief. We'll reply within 1 day.

After a short brief we'll prepare a program and a quote. No obligations — it's just a starting point.

✓Quote within 48h of the brief
✓First session within 30 days
✓Pilot before the full decision
✓VAT invoice, payment in instalments possible

How we handle your data

We process your business data (name, work e-mail, phone number, company, job title) in order to handle your corporate training inquiry and prepare an offer. The data controller is infoShare Academy Sp. z o.o., Al. Grunwaldzka 472B, 80-309 Gdańsk. Providing the data is voluntary but necessary to receive a response. You have the right to access, rectify, erase or restrict the processing of your data and to object to it. Full information is available in our data processing notice.

Optional marketing consents

The controller of your personal data is infoShare Academy sp. z o.o. The rules for processing personal data are set out in the Privacy Policy and the Data Processing Notice.

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