To wersja testowa nowego serwisu infoShare Academy — wyświetlane treści i oferta nie są wiążące ani kompletne

AI

AI in marketing

Marketing in the era of artificial intelligence is taking on an entirely new dimension.

Duration
8h · 1 day
Ask about the program → See all
Who it's for

Ideal for teams that…

1 Marketing and communication professionals
2 Content marketing and social media specialists
3 Marketing directors and managers responsible for strategy
4 Business owners and entrepreneurs looking to scale marketing efforts
5 Professionals implementing modern tools supporting marketing and sales
Outcomes after the program

Hands-on AI and data analytics workshops — built around your team's real cases.

✓

Understand what AI can and cannot do at the planning, creation, distribution, and analysis stages

✓

Configure AI tools and work safely on company materials, following data protection rules

✓

Write effective marketing prompts — brief, tone of voice, creative variants, fact-checking

✓

Automate repetitive marketing tasks — content planning, research, summaries, KPI reporting

✓

Design simple AI workflows and agents (e.g. Make, n8n) for research, campaign analysis, and monitoring

✓

Personalize communication for customer segments while keeping brand consistency and privacy limits

✓

Create multimedia content with AI — graphics, video, audio, and format adaptations per channel

✓

Analyze campaign data and forecast trends — from interpreting results to optimization hypotheses

✓

Implement AI responsibly — copyright, licensing, the EU AI Act, hallucination and model bias risks

Program · 6 modules

What we actually do

M01
Module 1 – Introduction to AI in Marketing
  • · What AI is and how it can be applied in marketing
  • · Overview of the most effective AI tools: Gemini, ChatGPT, Grok, Claude, and more
  • · Workshop: tool features and configuration
  • · Workshop: basics of prompt engineering for marketers
  • · Workshop: advanced prompt writing — creating content and campaigns
M02
Module 2 – Content Creation with AI
  • · Workshop: generating articles, posts, and blogs with Gemini, Claude, ChatGPT, Grok
  • · Workshop: AI for social media — SEO optimization (ChatGPT, Gemini, Grok, Claude)
  • · Workshop: AI for email campaigns and newsletters
  • · Automating marketing workflows and campaign planning
  • · Case study: effective AI-supported content marketing campaign
M03
Module 3 – Graphics, Audio, and Video with AI
  • · Workshop: creating marketing graphics with Gemini 2.5 Flash, Grok, MidJourney, ChatGPT
  • · Workshop: personalizing visuals for campaigns (Veo, Sora, Grok)
  • · Workshop: AI in video and audio generation (ElevenLabs, Suno, Udio)
  • · Automatic subtitles and transcription (Descript, CupCat)
  • · AI-assisted color correction (Cutout, Fotor)
  • · Case study: multimedia content campaign powered by AI
M04
Module 4 – Building AI Agents for Marketing
  • · What is an AI agent?
  • · Workshop: building a marketing-focused AI agent (campaign analysis, content recommendations, graphics generation) with Gems, GPTs, Workspaces, n8n, Make
  • · Case studies: AI agents for market research, campaign management, competitor monitoring
  • · Review of ready-to-use marketing platforms with AI modules (HubSpot, Notion, ClickUp)
M05
Module 5 – Analytics and Personalization in Marketing
  • · Workshop: AI in campaign data and KPI analysis (Google Analytics with AI Insights)
  • · Workshop: forecasting customer needs and trends
  • · Monitoring brand visibility and sentiment analysis (Brand24, ChatBeat)
  • · Continuous optimization — improving campaigns based on analytics
M06
Module 6 – Law, Ethics, and Challenges in Marketing
  • · Legal aspects — copyright, content ownership, AI Act
  • · Bias and ethics — responsible use of AI in customer communication
  • · Organizational challenges in adopting AI in marketing
  • · Summary and Q&A
Every module is adapted to your stack and context. The above is a starting point — not a fixed agenda.
How we work

From brief to retro in 30 days.

01

Brief & diagnosis

A call with the team lead + a short survey for participants. We define goals, gap and context.

02

Program customization

We adapt modules, case studies and code examples to your stack. Approval in 5 days.

03

Workshop

Trainer-led sessions, hands-on, code review. Mentor available between sessions too.

04

Retro + report

Outcome report for the team and lead. 30 days of consulting included.

Inquiry

Send a brief. We'll reply within 1 day.

After a short brief we'll prepare a program and a quote. No obligations — it's just a starting point.

✓Quote within 48h of the brief
✓First session within 30 days
✓Pilot before the full decision
✓VAT invoice, payment in instalments possible

How we handle your data

We process your business data (name, work e-mail, phone number, company, job title) in order to handle your corporate training inquiry and prepare an offer. The data controller is infoShare Academy Sp. z o.o., Al. Grunwaldzka 472B, 80-309 Gdańsk. Providing the data is voluntary but necessary to receive a response. You have the right to access, rectify, erase or restrict the processing of your data and to object to it. Full information is available in our data processing notice.

Optional marketing consents

The controller of your personal data is infoShare Academy sp. z o.o. The rules for processing personal data are set out in the Privacy Policy and the Data Processing Notice.

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