AI & Data

Training: Competition Analysis with AI

The Competition Analysis with AI training is an intensive two-day program that teaches how to use artificial intelligence to collect, analyze, and interpret market data.

Duration
6h
Ask about the program → See all
Who it's for

Ideal for teams that…

1 Managers and analysts responsible for market monitoring
2 Marketing and sales specialists seeking to make data-driven decisions
3 Business intelligence and strategy teams looking for modern analytical tools
4 Entrepreneurs seeking a competitive edge through intelligent market analysis
Outcomes after the program

Hands-on AI and data analytics workshops — built around your team's real cases.

✓

How to effectively use AI to collect and structure market data

✓

Methods for customer sentiment analysis and identifying key trends and insights

✓

How to create competitor offer comparisons and perform SWOT and PESTLE analyses with AI

✓

Techniques for forecasting market scenarios and conducting AI-supported strategic simulations

✓

How to design automated reports, alerts, and trend visualizations in Power BI and Excel Copilot

✓

How to ensure data reliability, avoid analytical errors, and implement AI in line with GDPR and the AI Act

Program · 8 modules

What we actually do

M01
Module 1 – Introduction to AI in competition analysis
  • · Why competitive analysis is key to company strategy
  • · AI tools for research and data collection (AI Deep Search)
  • · Workshop: collecting market data with AI
M02
Module 2 – AI and customer opinion analysis
  • · Sentiment analysis and identifying “pain points” in reviews and social media
  • · Extracting and categorizing information from marketing texts
  • · Workshop: mapping customer trends and insights
M03
Module 3 – Competitor benchmarking
  • · Creating competitor offer comparisons
  • · SWOT and PESTLE analysis supported by AI
  • · Exercise: creating analyses and visualizing results
M04
Module 4 – Monitoring competitor activity
  • · Tracking competitor actions (media, campaigns, offers)
  • · Workshop: designing an alert and reporting system
M05
Module 5 – Strategic scenarios and AI forecasting
  • · How AI supports market forecasts and scenario planning
  • · What-if analysis – testing hypothetical market situations
  • · Workshop: strategic simulation – participants generate three alternative competitor scenarios (e.g., aggressive price expansion, stabilization, offer diversification) and use AI to predict the consequences
M06
Module 6 – Reporting and automation
  • · Automated competitor reports and summaries
  • · Trend visualization in Power BI and Excel Copilot
  • · Workshop: automating report updates
M07
Module 7 – Ethics and data reliability
  • · How to avoid hallucinations and errors in analyses
  • · Data protection and compliance with GDPR and the AI Act
  • · Case study: limitations and risks in competitive analysis
M08
Module 8 – The future of AI-driven competition analysis
  • · How AI is transforming business intelligence
  • · Discussion: best practices and recommendations
  • · Summary and Q&A
Every module is adapted to your stack and context. The above is a starting point — not a fixed agenda.
How we work

From brief to retro in 30 days.

01

Brief & diagnosis

A call with the team lead + a short survey for participants. We define goals, gap and context.

02

Program customization

We adapt modules, case studies and code examples to your stack. Approval in 5 days.

03

Workshop

Trainer-led sessions, hands-on, code review. Mentor available between sessions too.

04

Retro + report

Outcome report for the team and lead. 30 days of consulting included.

Inquiry

Send a brief. We'll reply within 1 day.

After a short brief we'll prepare a program and a quote. No obligations — it's just a starting point.

✓Quote within 48h of the brief
✓First session within 30 days
✓Pilot before the full decision
✓VAT invoice, payment in instalments possible

Ochrona antyspamowa (Cloudflare Turnstile) zostanie aktywowana po wpięciu klucza.

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