AI & Data

GA4 and Looker Studio in Practice Training

Google Analytics 4 (GA4) and Looker Studio are tools for tracking user behavior and creating reports to support decision-making.

Duration
6h
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Who it's for

Ideal for teams that…

1 People with little experience in GA4 or Looker Studio who want to learn practical use
2 Those just implementing analytics in their business and aiming to do it right
3 Participants who want to understand how to draw actionable insights from data
4 Employees who want to create reports understandable to the entire team
5 Data engineers and data scientists wanting to master two essential digital marketing tools
Outcomes after the program

Hands-on AI and data analytics workshops — built around your team's real cases.

✓

Navigate GA4 reports and personalize the tool’s interface

✓

Explore and analyze data effectively

✓

Use Looker Studio for clear and impactful data visualization

✓

Select the right tools for current analytical needs

✓

Independently use GA4 and Looker Studio for daily work

✓

Acquire practical skills and tools for self-reliant reporting

Program · 2 modules

What we actually do

M01
Day 1 – Looker Studio and GA4 Foundations
  • · Introduction to Looker Studio
  • · Configuring the work environment
  • · Adding data sources
  • · Preparing data in Google Sheets
  • · Creating the first report from Google Sheets
  • · Introduction to Google Analytics 4 (GA4)
  • · GA4 audit – ready-to-use Looker Studio audit reports
  • · Interpreting audit results
  • · Overview of available templates
  • · Hands-on work with e-commerce template
  • · Hands-on work with UX template
  • · Modifying and customizing templates
  • · Practical exercises
M02
Day 2 – GA4 Personalization, Attribution, and Exploration
  • · Introduction to GA4 reports and explorations
  • · Configuring and customizing report views
  • · Traffic segmentation
  • · Alerts and notifications
  • · Exercises with attribution models
  • · Exercises with each type of GA4 exploration
Every module is adapted to your stack and context. The above is a starting point — not a fixed agenda.
How we work

From brief to retro in 30 days.

01

Brief & diagnosis

A call with the team lead + a short survey for participants. We define goals, gap and context.

02

Program customization

We adapt modules, case studies and code examples to your stack. Approval in 5 days.

03

Workshop

Trainer-led sessions, hands-on, code review. Mentor available between sessions too.

04

Retro + report

Outcome report for the team and lead. 30 days of consulting included.

Inquiry

Send a brief. We'll reply within 1 day.

After a short brief we'll prepare a program and a quote. No obligations — it's just a starting point.

✓Quote within 48h of the brief
✓First session within 30 days
✓Pilot before the full decision
✓VAT invoice, payment in instalments possible

Ochrona antyspamowa (Cloudflare Turnstile) zostanie aktywowana po wpięciu klucza.

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