Ideal for teams that…
Communication and collaboration in IT teams — practical soft skills.
How to write briefly, concisely, clearly, and in a way that engages the audience
How to extract the essence of content and present it attractively to the reader
How to formulate precise prompts for AI tools and use them to generate texts
Understanding the psychology of writing — customer motivations, needs, and objections
How to use simple and clear language and avoid linguistic mistakes
How to create effective headlines, titles, and marketing messages
How to use numbers and dates in messages in a way that attracts the audience
How to combine human creativity with AI efficiency to increase marketing communication effectiveness
What we actually do
- · What should your text be about?
- · Active vs. passive verbs
- · Putting purpose first
- · The KISS rule (Keep It Simple, Stupid)
- · Awareness of difficult words
- · Tone of your text
- · “What’s in it for me?” – the audience’s main question
- · Avoid clichés
- · Activate the audience
- · Don’t force it
- · Beware of unnecessary adjectives
- · Aesthetics of text
- · What is your text about?
- · What is the most important message?
- · What is interesting for the audience?
- · What action should the audience take?
- · Writing precise prompts for AI
- · Example prompts for different content types
- · Overview of the best AI tools and their features
- · Idea generation
- · Text drafting and refinement
- · Ethics and the future of AI in copywriting
- · Combining human creativity with AI performance
- · Customer motivations
- · What is easiest to remember?
- · Limits of human memory
- · Identifying essential needs
- · Reasons for purchase
- · The most important customer question
- · Handling objections
- · Using common, simple, understandable words
- · No fluff or filler
- · Write to a human, not a system
- · Removing unnecessary introductions
- · Avoiding participles
- · Useful websites and writing tools
- · Clarifying who is in charge
- · Making messages easier to understand
- · Using present tense
- · Empowering language (“You can…”)
- · Deflecting blame (“Not my fault”)
- · Purpose first
- · How to write effective headlines
- · Using emotions in headlines
- · Surprise, curiosity, humor, pleasant associations, specifics
- · Balancing creativity with clarity
- · Four main tasks of a headline
- · 19 patterns of effective headlines
- · Four classic copywriting formulas
- · Turning features into benefits
- · Presenting benefits and features in the right order
- · Using numbers in marketing messages
- · Dates and numbers that trigger imagination
- · Typical language and copywriting mistakes
- · How to recognize and fix them
From brief to retro in 30 days.
Brief & diagnosis
A call with the team lead + a short survey for participants. We define goals, gap and context.
Program customization
We adapt modules, case studies and code examples to your stack. Approval in 5 days.
Workshop
Trainer-led sessions, hands-on, code review. Mentor available between sessions too.
Retro + report
Outcome report for the team and lead. 30 days of consulting included.
Send a brief. We'll reply within 1 day.
After a short brief we'll prepare a program and a quote. No obligations — it's just a starting point.
Thank you!
We'll get back to you within 1 business day.
Other programs for teams
See all →Assertiveness & Conflict Resolution Training
Communication and collaboration in IT teams — practical soft skills.
Building Effective IT Teams Training
Communication and collaboration in IT teams — practical soft skills.
Building IT Teams and Structures Training
Communication and collaboration in IT teams — practical soft skills.